I went along to the London and South East region area meet yesterday which was dominated by talk of the name change. The top opinions represented by attendees were:-
- The word “Climb” is deemed to be less inclusive than “Mountaineering”
- That BMC has more gravitas than Climb Britain
- The use of the verb for the name of an organisation is incorrect
- Near universal dislike of the logo and font choice
So, the name change is on hold whilst a process of engagement continues with members and a wider debate is held. The message below (pasted from the BMC website) best explains the process. I will go along to the BMC clubs rebranding meeting on Tuesday represent the club views. So far there has been little discussion on these forums and as such, I’m happy to represent that is a lack of strong opinion within the club. My personal view is that a name change is justified but that Climb Britain is wrong.
BMC and Climb Britain: next steps
Posted by Tony Ryan on 23/08/2016
A message from BMC president Rehan Siddiqui, outlining the rebranding consultation process which will be conducted over the coming months.
It has been a difficult time since 25 July when the BMC announced an intention to rebrand as Climb Britain. The rebrand idea was collectively agreed by the volunteer groups involved with BMC’s management hierarchy (National Council and the board of directors) and had the enthusiastic support of the BMC Hill Walking Working Group and the staff, so we felt we were on solid ground to proceed.
Hindsight is a great thing of course, and following the strong reaction to the announcement we are now undertaking a series of consultation meetings and debates as part of the September round of BMC Area Meetings. This will be a genuine and open-minded consultation process and I give you my personal assurance that we will most definitely be listening, that everything is on the table and that a full rebrand to Climb Britain is not a done deal; if the consensus is that people would prefer to keep ‘BMC’, to adopt some form of compromise solution, or to take the rebrand forward – this is what will happen.
The area meetings will feed into a (minimum) two-phase process of consideration by National Council. On 17 September, National Council will review feedback from the area meetings, a position will be agreed (and published), then there will be further area-level debate leading up to the National Council meeting on 3 December.
Club officials will also have a chance to discuss club-specific issues at a meeting with BMC representatives on 6 September. Depending on ongoing feedback and the proposal to be taken forward, the BMC accepts it may be necessary for this to go to the 2017 AGM; and in order to let the consultation process run its course Climb Britain will no longer be launched (as was previously stated) on 19 November in Kendal and 2 December in Sheffield.
I understand that not everyone can make it to area meetings. In this case, please email your views to email@example.com; include your name, membership number and your BMC area. We will make sure your email is forwarded to your area chair.